Pier 100 Seafood

Introduction:
Our agency was tasked with handling all aspects of marketing for a new fish market/restaurant. This included naming the business, developing a slogan and logo, menu design, staff t-shirts, and promotional flyers. Additionally, we worked closely with the owners in developing various marketing strategies to promote the business and drive customer traffic.

Objective:
Our primary objective is to develop a strong brand identity for Pier 100 Seafood and increase awareness of the business among potential customers. Our marketing efforts positioned the business as a destination for fresh seafood and a savory dining experience.

Target Audience:
Our target audience is foodies, seafood lovers, families, locals, and sports fans who are looking for a unique tailgating experience.

Naming and Slogan:

We came up with a name that is memorable, catchy, and represents the essence of the business. The slogan, “You Buy, We Fry” is creative and represents the business’s brand message.

Logo and Design:
The logo is visually appealing, unique, and fits the business. The logo was used in all marketing materials, including staff t-shirts, promotional flyers, and the menu. The design of these materials will be cohesive and visually attractive to entice customers.

Menu:
The menu highlights the freshness and variety of seafood the restaurant offers. We will use attractive visuals and descriptions to entice customers to try new dishes and order more food.

Promotional Flyers:
The promotional flyers were distributed in the local area to promote the business. The flyers will include information about the menu, pricing, and any special deals or promotions.

Marketing Strategies:
We closely with the owners to develop marketing strategies to increase awareness and drive customer traffic to the business. This may include social media marketing, email marketing, and other forms of digital marketing.